12 – CGI Lyrical promo Song
A full CGI 3D lyrical video for the Gujarati movie 12, depicting twelve men unraveling a mystery. Crafted with dark, suspenseful environments, stylized 3D characters, and cinematic grading, the song immerses viewers in the film’s thriller mood while highlighting its title track.
[Client]
Pratham Ahir (A D son production)
[Year]
2024
[Services]
3D animation, cgi-vfx, Post Production, Motion graphics
[Catagory]
Cgi & Vfx
Project Objective
The title song “12” was designed as a full CGI 3D lyrical video to promote the Gujarati movie 12. The aim was to capture the film’s dark, suspenseful, and mysterious tone while visually reflecting its plot—twelve men locked in discussion, unraveling a mystery that holds weight and tension.
Unlike a typical lyrical video, the focus was on immersive storytelling through CGI—creating an atmospheric experience that introduces the audience to the film’s mood even before watching it. The objective was to:
Visually set the stage for mystery and suspense.
Symbolically represent the twelve men and their debate in a cinematic CGI environment.
Use dark, moody visuals and grading to match the thriller genre.
Deliver a promotional piece that feels both cinematic and engaging for audiences.
Process
1. Concept & Pre-Production
Theme Development: Designed the lyrical video to embody the tension of twelve jurors/men in intense debate.
Storyboarding: Sketched visual sequences with symbolic CGI elements—tables, shadows, and character representations.
2. CGI Environment & Elements
Created a dark chamber-like setting, representing the confined space where discussions unfold.
Designed 3D characters symbolizing the twelve men, stylized to match the film’s narrative.
Added props, shadows, and cinematic light streaks to intensify mystery.
Balanced visuals with space for lyrical presentation, ensuring both words and imagery resonate.
3. Visual Effects & Atmosphere
Used fog, shadow play, and minimal light sources to create a sense of suspense.
Employed symbolic transitions—fading clocks, shifting perspectives, and fragmented visuals—to echo themes of time and conflict.
Layered CGI depth to give the video a claustrophobic yet cinematic feel.
4. Post-Production
High-End Editing: Synced visuals precisely with lyrical rhythm and song beats to maintain tension.
Color Grading (DI): Applied a dark, cinematic grade with deep blacks and subtle highlights to strengthen mood.
Final Compositing: Integrated CGI and text with seamless flow, making the lyrical song an immersive mystery-driven experience.
